Product advertising (also called marketing) refers to promoting the sale of products through print, radio, television, and other media. With the rise of social media platforms like Instagram, ...

Television advertising in the news genre increased by 5% year-on-year during January-June, driven primarily by food and ...

If you hate constant TV advertising bombardment, and you don’t want information about your viewing habits sold to a Company, ...

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, Chris Bruderle of IAB said.

Food businesses have been somewhat quiet over ad restriction plans. Are they accepting them? Or seeing ways around them?

Youtube: TAM's annual half yearly report provides key insights from the data collected on digital advertising.

Drug ads have been ubiquitous on TV since the late 1990s ... because they were found to promote a dangerous product. Yes, it’s a harder case to make with advertising for pharmaceuticals, some ...

Publishers are effectively forced to use Google’s advertising products, a senior ­publishing executive told a landmark trial in which the tech giant is accused of ­operating a monopoly.

Ben Farren opens up to Tim Healey about the highs and lows of marketing his burgeoning DTC clothing brand, including his eureka moment regarding TV advertising and his secrets for profitable ...

Thomson, which is already present here in the TV and other appliances segments, also has plans to expand its play into the ...

The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich ...

Satellite-TV provider DirecTV said Monday it has agreed to acquire EchoStar's video distribution business, which includes Dish TV and Sling TV in a debt exchange transaction. The deal confirms recent ...