In an era when people trust news less than ever, how can journalists break through and attract the attention of average ...
Since KISJ isn’t all that simple, we propose: Keep It Simple, Staffers. Simplicity increases the number of people who click on a news story headline and improves reader recall of the material in the ...
In our research, typical news readers preferred simple headlines over complex ones. But importantly, we found that those who actually write headlines—journalists themselves—did not.
The ‘Dirty Football Player’ – whose name was never published – was clear what this new helmet could do: “With these gadgets ...
Keep It Simple, Staffers. Simplicity increases the number of people who click on a news story headline and improves reader ...
Since KISJ isn’t all that simple, we propose: Keep It Simple, Staffers. Simplicity increases the number of people who click on a news story headline and improves reader recall of the material in the ...
Poor hospital infrastructure is leaving medics without basic facilities and hampering patient care, the state’s peak medical ...