Your market position has a big impact on brand recognition ... The Gartner Magic Quadrant is not often described as a perceptual brand map; but, in fact, it has all the elements of one. It shows you ...

Perceptual maps are the only way to understand what your position is in the market and how the market ... First, they show how close customers perceive your brand to be relative to competitors. If ...

By Stephanie Schafer, President and Chief Growth Officer at The Social Lights.

Some pivotal subjects were questioned, as they should be – Are loyalty and positioning ... Even if customers know, trust or even love a brand, exploring and trying new options has never been ...

A decade ago, the dominant brand paradigm in the nonprofit sector focused on communications. Nonprofit executives believed that increased visibility, favorable positioning in relation to competitors, ...

Andersen Capital Management CIO Peter Andersen reacts to the Federal Reserve's rate cut decision and President Biden falsely ...

With First Position, you can now ensure your ad is the first one viewers see when watching YouTube content, maximizing visibility during critical moments and potentially driving higher engagement and ...

When trading assets or securities in the financial or stock market, you can take two positions — a long position or a short position. Whether you're a seasoned trader or a beginner trying to ...

Iconic container brand Tupperware, whose food containers have been a mainstay of kitchens around the world, has filed for ...

Modern smartphones rely on the Global Navigation Satellite System (GNSS) for accurate positioning and location services. The GNSS is a generic name for any of the available global systems of ...

Position 1, also called the Carry, is the hero that takes up the most farm on the map. It's the Carry's job to close out the game, whether by attacking the opponent's high ground, split-pushing ...

Ponsse has introduced new features to support the forestry industry both in the cab and in the office, like the Ponsee Scale crane system ...