Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

In today’s competitive marketplace, the significance of a well-crafted brand identity cannot be overstated. A brand designer ...

Companies that build a strong brand identity are not only more easily recognized, they illicit an unconscious response from ...

In the luxury hospitality sector, brand identity is no longer just a visual representation; it is a narrative that ...

Today, however, B2B brands are learning that a sonic identity is just as important to their brands as the brand identity tools they have been using to stand out and forge deeper bonds with their ...

A strong brand identity is crucial for success, no matter the industry. Take2 Elevate, a specialist in website design and ...

A brand is the total of all the experiences anyone has with Hope College. It is different for each person, whether they are a student, alum, faculty, staff or donor. Brand messages, which are based on ...

Building upon the University’s previous brand identity and our proud history as a world-leading institution, we’ve updated and improved key elements of our identity to meet modern accessibility ...