Diageo will trial a new 90% paper-based bottle for its Johnnie Walker Black Label brand, starting this week in Edinburgh. The trial, taking place at the 1820 bar, will use 250 paper-based bottles with ...

Drinks giant Diageo has announced the trial of a 90 per cent paper-based 70cl bottle for Johnnie Walker Black Label. The bottle will be exclusive to Johnnie Walker Princes Street’s 1820 bar in ...

With the pandemic curtailing key celebration moments for friends and families, gift exchanges of bottles of spirits had also moved online. DIAGEO wanted to bring emotion back to the digital gifting ...

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Johnnie Walker, the whisky which traces its roots back 200 years, will soon be available in paper bottles. Diageo, the drinks giant that owns the brand, said it plans to run a trial of the new ...

Diageo has unveiled a first-of-its-kind 90% paper-based bottle trial for its Johnnie Walker Black Label whisky brand. Created in partnership with PA Consulting, it is the drinks giant’s first ...

Drinks giant Diageo is to trial a fibre-based bottle for whisky brand Johnnie Walker Black Label. The London-based manufacturer will supply the spirit in 90 per cent paper containers to the 1820 bar ...

Diageo has launched what it believes is the world’s lightest 70cl whisky bottle. The 180g bottle (not including the closure) houses new expression Johnnie Walker Blue Label Ultra and will be launched ...

Diageo, the maker of Guinness, Don Julio Tequila and Smirnoff Vodka, has announced a first-of-its-kind 90% paper-based bottle trial for Johnnie Walker Black Label exclusively at Johnnie Walker Princes ...

Beverage giant Diageo is venturing into the world of paper packaging with a trial of paper-based bottles for its Baileys ...