Beverage giant Diageo is venturing into the world of paper packaging with a trial of paper-based bottles for its Baileys ...

Diageo will trial a new 90% paper-based bottle for its Johnnie Walker Black Label brand, starting this week in Edinburgh. The trial, taking place at the 1820 bar, will use 250 paper-based bottles with ...

Johnnie Walker, the whisky which traces its roots back 200 years, will soon be available in paper bottles. Diageo, the drinks giant that owns the brand, said it plans to run a trial of the new ...

With the pandemic curtailing key celebration moments for friends and families, gift exchanges of bottles of spirits had also moved online. DIAGEO wanted to bring emotion back to the digital gifting ...

DRINKS giant Diageo has said it has created the world’s first 100 per cent plastic-free, paper-based spirits bottle, made entirely from sustainably sourced wood. The company set up a partnership ...

Diageo, the maker of Guinness, Don Julio Tequila and Smirnoff Vodka today announces a first-of-its-kind 90% paper-based bottle trial for Johnnie Walker Black Label exclusively at Johnnie Walker ...

Diageo, owner of liquor brands like Guinness, Crown Royal and Johnnie Walker, saw its shares rise Thursday on optimism that a bleak consumer spending environment may be improving.

This has quickly become the standard,” Keenan said. “Eventually, all brands will follow suit and move to lighter glass bottles.” Diageo is also planting its flag as a leader in the liquor ...

Heavy bottles and glasses have long been a sign of expensive and exclusive liquors, until now. Diageo, the London-based spirits giant that owns more than 200 brands, on Friday unveiled the ...