Diageo, the London-based spirits giant that owns more than 200 brands, on Friday unveiled the “world’s lightest whisky glass ...

Johnnie Walker, the whisky which traces its roots back 200 years, will soon be available in paper bottles. Diageo, the drinks giant that owns the brand, said it plans to run a trial of the new ...

Diageo will trial a new 90% paper-based bottle for its Johnnie Walker Black Label brand, starting this week in Edinburgh. The trial, taking place at the 1820 bar, will use 250 paper-based bottles with ...

Diageo, the owner of Seedlip’s non-alc spirits alternatives, has bought full control of Chicago-based Ritual Zero Proof.

Beverage giant Diageo is venturing into the world of paper packaging with a trial of paper-based bottles for its Baileys ...

DRINKS giant Diageo has said it has created the world’s first 100 per cent plastic-free, paper-based spirits bottle, made entirely from sustainably sourced wood. The company set up a partnership ...

With the pandemic curtailing key celebration moments for friends and families, gift exchanges of bottles of spirits had also moved online. DIAGEO wanted to bring emotion back to the digital gifting ...

Diageo, the maker of Guinness, Don Julio Tequila and Smirnoff Vodka today announces a first-of-its-kind 90% paper-based bottle trial for Johnnie Walker Black Label exclusively at Johnnie Walker ...

This has quickly become the standard,” Keenan said. “Eventually, all brands will follow suit and move to lighter glass bottles.” Diageo is also planting its flag as a leader in the liquor ...

Diageo, the manufacturer of Don Julio Tequila and Smirnoff Vodka, has launched the on-trade trial of a 90% paper-based bottle for Johnnie Walker Black Label. Starting today (25 September), the ...

Heavy bottles and glasses have long been a sign of expensive and exclusive liquors, until now. Diageo, the London-based spirits giant that owns more than 200 brands, on Friday unveiled the ...