Recently, I read Amp It Up by former ServiceNow CEO Frank Slootman, who presents a powerful case for building a ...

Storytelling can help you create a compelling narrative that engages investors and gives them the confidence to stick with you for the long haul.

Each Challenge has specific and unique rules, all of which are geared toward a target audience. But all the Challenges share a commonality: They elicit rich stores of zero-party data. By leaning into ...

The best thing a business can do to incorporate transparency is to provide straightforward policies. Customer experience is everything, and unless customers feel respected and appreciated, they will ...

5. Show your true colors. Mistakes and crises are a golden loyalty opportunity. We are apt to forgive when we feel empathy for an offending partner. Customers watch and judge whether people or profits ...

In addition, IGT Solutions is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ...

To meet evolving customer expectations, sales professionals can leverage AI to help predict customer needs and deliver ...

Discover effective strategies to transform unaware and unconvinced non-customers into loyal customers with tailored solutions ...

The issue is "lower-income consumers do constitute a disproportionate amount of the customer base for McDonald ... macroeconomic factors outside a company's control and McDonald's can focus ...

Customers are vital to any business, and customer relation management systems can help you maximize every interaction. Choose the best option for your needs from these tried-and-tested picks.

When it comes to banking, 91% of consumers expect banks to clearly identify themselves before answering, 65% prefer a call if there is suspected fraud on their account, and nearly half will likely ...