Just a day after Lionsgate announced its partnership with AI company Runway, UTA CEO Jeremy Zimmer called the deal "concerning" for artists. "The deal that was announced … by Lionsgate, where they … made this connection with an AI company where they're going to give this company tremendous access to all of their library — that's concerning,

The deal will see Runway train a new AI model on Lionsgate's film and TV library as the entertainment company uses the tech "to develop cutting-edge, capital-efficient content creation opportunities."

Entertainment giants Lionsgate are partnering with artificial intelligence (AI) company Runway to allow a new AI model to be trained on their extensive film and TV archive. Lionsgate, the studios behind series such as The Hunger Games and John Wick, will benefit by being able to use the resulting AI technology in future productions.