Mascara has always been my thing. I remember the very first time I used it—Maybelline Great Lash (was $17, now $10) in my mom’s car on the way to Thanksgiving dinner. I got tons of compliments ...

After seasonal color analysis convinced me to dye my nearly black hair blonde, I decided to implement more of my analyst’s ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

This story first appeared on Wednesday, October 30, 2024, in The Strategist Beauty Brief, a weekly newsletter in which our ...

Professional makeup artists share the best mascaras for older women, ranging from Maybelline to Ilia and more.

All had a compelling story of using the same type of mascara (Maybelline Great Lash mascara), and all reacted strongly to their mascara on patch testing. In all of the cases, shellac was the only ...

Looking to try a lash serum, but don’t want to make a huge investment? This Neutrogena product is a great option, can be found at your local drugstore and is 10 times more affordable than others ...

Learn how we test. This isn't your standard Maybelline Sky High mascara review. This is a Maybelline Lash Sensational Sky High Mascara love letter. Type the hashtag "skyhighmascara" into TikTok, and ...

Although beauty is mostly subjective, there's one product that pretty much all of us beauty editors agree is totally brill: Maybelline New York Lash Sensational ... it such a great everyday ...

Some use a magnetic eyeliner that holds the lash strip. Others feature two strips ... with no trimming or tweaking required, these are a great choice. Eight magnets are inset on the cotton ...