Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes ...

Created by global design firm, Pentagram, PayPal's new visual identity centres around the platform as a universal and ...

The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping up in some unexpected ...

It was a historical day in the PWHL as each team recieved their new name and logo that stayed with their original color ...

Once proudly emblazoned on whole bean bags, proof of a certain coffee producer's involvement can no longer be found. Which ...

Ahead of his Lifetime Achievement Award at Uproxx’s Sound + Vision Event, the prolific designer breaks down his legendary ...

It’ bags come and go, but the most iconic luxury handbags are (and should last) forever. More than fleeting fads, they're ...

When Helsinki Jokerit pulled out of the KHL, there was a time when it seemed like all hope was lost for the team. Now, a new ...

After playing a full season with placeholder names, the six PWHL teams released their branding on Monday ahead of the 2024-25 ...

Domino's Pizza took the word “pizza” out of its logo and off storefronts back in 2012, with leadership of the Ann Arbor, ...

Nike: Form Follows Motion traces 50 years of the brand, from grassroots start-up to global giant, delving into Nike’s ...