When it comes to finding the best mascara, it takes a lot to impress ... which makes finding a no-smudge, non-flaking product paramount to my not looking like a weary/exhausted, middle-aged ...

The cone-shaped brush glides over each lash to separate and coat from root to tip and make your eyes pop. And there's a ...

hypoallergenic and non-irritating. Phew. A tubing mascara that won’t clump, smudge or budge and only requires one coat. It’s infused with jojoba oil to help nourish lashes, keeping them soft ...

Below, we’ve noted what each mascara is formulated to do, and whether it’s waterproof or comes in both waterproof and non-waterproof options. The shape of the brush at the end of the mascara ...

While that seems like an unlikely starting point for someone to create — spoiler alert — a mascara, I find it refreshing, not to mention, relatable. Countless mascaras I’ve tried smudge ...

So many people suffer with the problem of mascara looking great for an hour or two and then suddenly it¹s panda eyes as it smudges beneath the eyes along with any other eye make-up. The main ...

The eye area is particularly delicate, which is why it is even more important to ensure your mascara is washed away every night. Makeup artist Caitlyn Dominic explains to us why it is such an esse ...

Specifically, she’s been wearing Benefit Badgal Bang Volumizing Mascara in Wild Plum, which is also an Allure editor favorite ...

It is clump-resistant, smudge-resistant ... Finally, you’ll need to decide whether you want a waterproof or non-waterproof mascara. Waterproof mascara can be more difficult to remove, which ...

TikTok fan? Chances are you've seen a lot of people talking about mascara recently - but it isn't about make-up. People have been using the word to talk about relationships in a way that avoids ...

Take the Cynthia Rowley Spring/Summer 2025 show at New York Fashion Week last month, where makeup artist and Stila global beauty director Charlie Riddle used bold washes of metallic eye shadow or ...