American department store JC Penney has filed for bankruptcy becoming the latest company to be hit by Covid-19. The 118-year-old store sells clothing, cosmetics and jewellery at over 850 locations ...

one of America’s leading retailers, operates more than 1,100 JCPenney department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing ...

Department store chain J. C. Penney Co. Inc. is partnering with various mobile social networks to distribute a Christmas-themed promotional offer featuring badges and mobile coupons. Consumers ...

At other department stores, private brands represent 20 to 30 percent. JCPenney Beauty has an open-sell format so customers can get at products without needing an associate. "The beauty advisers ...

Ullman led JCPenney from 2004 to 2011 and then was brought back from 2013 to 2016, tabbed to run the department store chain ...

Every weekly deal that is part of the campaign has so far exceeded JCPenney’s sales forecast by almost 50% since the ...

JCPenney has one foot in the retail grave, and it appears to be sinking deeper. Shortly after celebrating its 117th birthday, the department store reported a 5.5% same-store sales decrease for the ...

A focus on affordability could help the embattled department store overcome ongoing business struggles. The J.C. Penney Company, which uses the name JCPenney for marketing and advertising purposes, ...

JCPenney is coupling social media marketing with television spots to put the focus on its range of quality brands, hoping to change the way consumers think about the retailer and supporting the new ...