It's a big switch, but the crackers are made with the same ingredients, says Connecticut-based parent company Pepperidge Farm ...

The food giant is temporarily tweaking the moniker of the fish-shaped cheddar treat, part of a $1 billion brand that accounts ...

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is intended for all generations.

Practically everyone loves Goldfish, but will people still love the smiling snack after it's renamed? Here's why the classic ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand ...

The beloved Pepperidge Farm brand of children's snacks is rebranding to capture a more adult audience...but only for a ...

Pepperidge Farm Goldfish crackers are getting a new name, for a limited time. The Campbell’s Company is giving the iconic ...

NEW YORK -- Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking ...

To help improve snack sales in adults, Goldfish crackers will be called "Chilean Sea Bass" for a limited time.

For a limited time, Goldfish crackers will be called “Chilean Sea Bass.” Pepperidge Farm, Inc. hopes the more sophisticated, “adult-sounding” name will help expand its audience as sales of ...