Rational appeal advertising makes sensible arguments by explaining the benefits of a product or service. The benefits must be practical, functional and utilitarian. For example, an advert may tell you ...

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Surreal ads do not always have to be shocking; instead, they might feature a person or thing out of its normal context. For example a denim manufacturer created an ad that featured jean-clad models ...

A statement on the "antiquarianism and snob appeal" of the humanities included in President Conant's report for 1951-52 has aroused considerable controversy among the field's teaching staff and ...

Soooo 20th century. Elite credit-card holders hanker for elitist experiences -- a gymnastics clinic with Olympic gold medalist Paul Hamm, for example, or a zero-gravity session with former ...

If you feel that your Junior Certification results warrant an appeal the process is outlined below and available at examinations.ie. Note that Junior Cert candidates cannot review their scripts in the ...

More than three in four consumers say most of the claims that brands make in advertisements are exaggerated, according to a study by Lab42. Specifically, among surveyed consumers, 57.4% say ...

What's an Example of a Mobile Ad? You may have seen mobile ads on Facebook in between posts from friends and companies that you follow. These ads can incorporate videos or eye-catching visuals ...

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The appeal to novelty (also called appeal to modernity or argumentum ad novitatem) is a fallacy in which one prematurely ... from the general claim that all novelty is good. Chronological snobbery is ...

Carol Vorderman has said the TV industry is full of “snobbery” and no longer reflects British society, as she accused it of not reaching working class viewers. The former Countdown star ...