Having been around for more than 70 years, Asics has made a name for itself in the world of sportswear—and it's a name associated with reliable, trusty goods. The brand's sneakers are shining stars; ...

We waited more than a year for proper PWHL nicknames and logos. Now that we have them, we're not going to waste any more time ...

After playing a full season with placeholder names, the six PWHL teams released their branding on Monday ahead of the 2024-25 ...

The Professional Women's Hockey League has unveiled long-awaited team names and logos for all six franchises. The Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge and ...

Nike: Form Follows Motion traces 50 years of the brand, from grassroots start-up to global giant, delving into Nike’s ...

The Professional Women's Hockey League unveiled the team names and logos for its "original six" franchises on Monday. The ...

PWHL vice president of brand and marketing Kanan Bhatt-Shah led the naming process alongside PWHL senior vice president of business operations Amy Scheer. They partnered with creative agency Flower ...

Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn around its business over the ...

PETROLHEADS can pick a souped-up super saloon that matches the speed of a BMW M3 – but can be found at a fraction of the ...

“Arguing for or against new team names/logos feels like a rite of passage for ... but emphasized the importance of the teams establishing their brands. "This is another step for women's sports, and ...