The competitive position between Pepsi and Coke and their desire to be market leader provide the backdrop to the story. Use as a springboard into the importance of branding, packaging and advertising.

A ‘Hello Kitty’ wine will no longer be sold in the UK after the alcohol industry’s self-regulator said it was likely to ...

Scott Dixon, managing director at flavours firm, The Flava People, shares the lessons industry can take from Guinness' ...

Natural Drinks has rebranded all of its beverages, introducing vibrant new designs that mark a significant evolution in its ...

Truist Financial analyst Michael Roxland reiterated a Buy rating on Avery Dennison (AVY – Research Report) today. The company’s ...

India is a major milk producer with an eye on a greater share of the global market. But the food regulator’s packaging and ...

Union Minister Chirag Paswan on Thursday said the government is making efforts to boost growth in food processing sector as ...

The Canadian design studio is bringing its art deco inspirations and traditional trades to every letter, logo and label, to ...

Analyst George Staphos of Bank of America Securities maintained a Sell rating on Avery Dennison (AVY – Research Report), retaining the ...

Targeted marketing plans that align with local and cultural values are essential for marijuana companies seeking to maximize ...

India's Union Minister Paswan highlights efforts to boost food processing sector at World Food India 2024, aiming to enhance ...

The "Global Folding Boxboard Market (2024 Edition): Market Size, Trends, Opportunities and Forecast By End-use, Material Type, Packaging Type, Region, By Country: 2020-2030" report has been added to ...