Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

“It was very limited back then because Nike Air Forces dominated the market,” the 29-year-old tells Complex. “If you weren’t customizing Nike, you wouldn’t get any visibility.

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

Nike are being pressured by Caitlin Clark's supporters after the basketball star sported a vibrant pair of custom sneakers. Clark, 22, has become one of the most exciting sports stars in the ...

guard Brandon McCoy Jr. account for two-thirds of the early 2026 Duke basketball offer sheet. Each received his offer from third-year Blue Devil head coach Jon Scheyer in late July. ALSO READ ...

BOONE — Darryl Robinson, a name etched throughout the App State men's basketball record books, will have his jersey retired by the program on Feb. 22. Robinson's jersey will be the first in App State ...

On Friday, Knecht got a signed jersey from his idol after the Los ... Knecht chose Tennessee for his final season for college basketball for many reasons, one of which was his Durant fandom.

TORONTO — DeMar DeRozan tries not to think about the Toronto Raptors retiring his jersey. Instead, he likes to focus on other Raptors greats who deserve the honour. DeRozan watched Vince Carter ...

BIRMINGHAM, Ala. (WIAT) — Family, friends and former teammates filled the Ramsay High School gymnasium Tuesday to celebrate former Ramsay High School basketball star and WNBA player Jaylyn Sherrod.

Jerry Carino has covered the New Jersey sports scene since 1996 and the college basketball beat since 2003. Contact him at [email protected].

Crafted from 100% cotton for babies who have sensitive skin, these fitted sheets have a soft jersey hand feel. These fitted sheets are easy to wash by simply popping in the washing machine. Available ...