Hello Kitty at 50: The mouthless face that launched an $80 billion empire
She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...
CNN5d
Hello Kitty at 50: The mouthless face that launched an $80 billion empire
Sales of Hello Kitty products flourished in Japan between the ... The company also began using Hello Kitty on more adult items, like electronics and kitchen appliances, as it became clear that ...
Nippon5d
Hello Kitty at 50: Cute Simplicity a Winning Formula for Sanrio
It was thus that Hello Kitty infiltrated the US market. In the late 2000s, Sanrio started developing and designing products for the ... and show off the brand as adults. This phenomenon combined ...
Yahoo5d
Hello Kitty at 50: The mouthless face that launched an $80 billion empire
Speaking to CNN at Sanrio’s Tokyo headquarters, she recalled joining the company at a time when Hello Kitty products were declining in popularity. In 1979, Sanrio decided to revitalize the brand ...