The launch of the Pentax ... has a long history of getting twice as many exposures out of a roll of 35mm film… Ever since the ...
And if it created a full-frame camera, would Pentax be able to repeat its success in the sub-frame segment of the DSLR market, where its flagship K-7, K-5 and K-3-series cameras have rightly ...
the Pentax K-3, gives you a whole lot more. That camera is only a little bit bulkier -- and still very compact by enthusiast DSLR standards -- yet it has higher resolution, shoots faster ...
I think a lot of this has to do with the history of the brand ... much like its announcement of the Pentax K-3 Mark III Monochrome - a dedicated DSLR camera that only shoots in black and white.