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  1. peakmetrics.com
    https://www.peakmetrics.com/insights/what-is-brand-safety-definition-examples-and-best...

    What Is Brand Safety? (Definition, Examples, And Best …

    • Brand safety is defined as “the practice of protecting a brand’s reputation and keeping it from appearing in unsafe environments.” For example, practicing brand safety means avoiding placing ads next to inappr… See more

    Brand Safety vs. Brand Suitability

    Often, brand safety is mentioned along with the idea of “brand suitability.” Brand suitability is the idea that your ads are … See more

    Brand Safety: How to Protect Your Brand on Social - Sprout Social
    The easiest way to limit brand safety risk on social media is to create comprehensive brand safety guidelines. But, before you can do that, it’s important to familiarize yourself with the existing …
    Sprout Social · https://sproutsocial.com/insight…
    What Are The Risks to Brand Safety?

    The first step to protecting your brand’s reputation is to identify potential brand risks. There are tons of online threats that can cause reputational damage, such as fake news, bots, and bad algorithms. There is a sliding s… See more

    How to Protect Your Brand Reputation

    Once you understand where the brand risks originate, there are tools you can use and steps you can take to help avoid some of these major causes of reputational damage. The first step is to understand the media lands… See more

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    Table of Contents
    Brand Safety vs. Brand Suitability
    What Are The Risks to Brand Safety?
    How to Protect Your Brand Reputation
     
  1. Brand safety refers to the measures that advertisers take to protect their brand reputation and image from being associated with inappropriate or harmful content. Some examples of brand safety actions are12:
    • Including and enforcing a clause in celebrity endorsement contracts that allows the termination of the agreement in case of misconduct by the celebrity.
    • Following the brand safety guidelines and frameworks provided by industry associations such as 4A and IAB.
    • Using ad verification tools and services to monitor and control where the ads are displayed.
    Learn more:
    Examples of brand safety actions are including and then enforcing a clause within a celebrity endorsement agreement that allows the company to terminate the contract should the celebrity engage in conduct that is criminal or publicly scandalous.

    Brand Safety | Universal Marketing Dictio…

    marketing-dictionary.org/b/brand-safety/
    Here are some of the brand safety guidelines that publishers can refer to: Advertising Assurance- 4A’s Brand Safety Floor and Framework (4A) IAB Tech Lab’s Content Taxonomy (IAB IAB’s New Ad Portfolio- Advertising Creative Guidelines (IAB) Guidelines for the Conduct of Ad Verification (IAB)

    Brand Safety: Definition, Guidelines, and …

    www.andbeyond.media/blogs/brand-safety-guidelin…
     
  2. People also ask
    What is brand safety?
    Brand safety means ensuring that a business’s ads aren’t associated with inappropriate content that could damage the brand’s reputation. This includes creating policies and measures to protect the brand from appearing alongside content that could be offensive, controversial, illegal or unethical.

    Brand Safety on Social Media: Manage Risk and Build Trust - Hootsuite

    blog.hootsuite.com
    What is an example of a brand safety issue?
    Here’s an example of a potential brand safety issue: Source: Reddit In this case, the advertiser likely targeted the keywords “THC” and “cannabis.” They probably didn’t expect that their ad would appear next to an article about a negative incident caused by a cannabis product. Source: Reddit Yikes.

    Brand Safety on Social Media: Manage Risk and Build Trust - Hootsuite

    blog.hootsuite.com
    Are brand safety issues a if or a when?
    Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

    Brand Safety: How to Protect Your Brand on Social - Sprout Social

    sproutsocial.com
    What is brand safety in digital advertising?
    Brand safety in digital advertising is about protecting your brand’s reputation when you advertise. A primary brand safety risk in the context of online advertising is having your ad appear alongside inappropriate content, and audiences developing a negative opinion of your brand because of its association with that content.

    What is Brand Safety? Definition, Examples & How it Works

    advertising.amazon.com
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  3. Hootsuite
    https://blog.hootsuite.com/brand-safety

    Brand Safety on Social Media: Manage Risk and Build …

    WEBMar 2, 2023 · In this article, we’ll share brand safety statistics, strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. From monitoring and social listening to …

     
  4. Sprout Social
    https://sproutsocial.com/insights/bran…

    Brand Safety: How to Protect Your Brand on Social

    WEBAug 17, 2022 · The easiest way to limit brand safety risk on social media is to create comprehensive brand safety guidelines. But, before you can do that, it’s important to familiarize yourself with the existing brand safety …

  5. Forbes
    https://www.forbes.com/councils/forbesagencycouncil/2021/05/19/…

    The Evolution Of Brand Safety: How We Got Here And What …

  6. Interactive Advertising Bureau (IAB)
    https://www.iab.com/wp-content/uploads/2020/12/IAB_Br… · PDF file

    Understanding Brand Safety & Brand Suitability in a Contemporary …

  7. eskimi.com
    https://www.eskimi.com/blog/brand-sui…

    Brand Suitability And Brand Safety: The Complete …

    WEBJan 12, 2024 · What is brand safety? Brand safety is all about active efforts to prevent potential negative associations to a brand due to the harmful impact of undesired surrounding content. Or, in other words – context …

  8. Amazon Ads
    https://advertising.amazon.com/library/…

    What is Brand Safety? Definition, Examples & How it …

    WEBBrand safety refers to protecting your brand’s reputation when advertising online. Read our beginner's guide to understand what you may need to know as an advertiser.

  9. Brand24
    https://brand24.com/blog/brand-safety

    Brand Safety: How to Protect Your Brand Reputation

    WEBMay 28, 2024 · Brand safety ensures your brand doesn’t appear alongside inappropriate or harmful content. It’s a practice that protects your brand’s reputation by aligning ads with suitable content and contexts.

  10. RTB House Blog
    https://blog.rtbhouse.com/your-ultimat…

    The Best Guide to Explaining Brand Safety | RTB House …

    WEBAug 24, 2023 · Brand safety is essentially about ensuring that your brand’s advertising does not appear alongside content that could compromise it, for example, articles promoting illegal drug consumption or videos …

  11. latana.com
    https://resources.latana.com/post/wha…

    What is Brand Safety, And Why Does It Matter? - Latana

    WEBWhy is Brand Safety Important? Brand safety is a growing concern for marketers, advertisers, and brand managers for a number of reasons. But brand safety isn’t just about damage limitation — indeed, there are also …

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