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  1. Johnnie Walker - Wikipedia

    • Johnnie Walker (Scottish Gaelic: Seonaidh Walker) is a brand of Scotch whisky produced by Diageo in Scotland. It was established in the Scottish burgh of Kilmarnock, East Ayrshire in 1820, and continued to be produced and bottled at the town's Hill Street plant, once the world's largest bottling plant, until its closure in 2012, a decision announced by Diageo in 2009 … See more

    History

    John Walker was born on 25 July 1805. His farmer father died in 1819, and the family sold the farm. Their trustees invested … See more

    Blends

    For most of its history Johnnie Walker only offered a few blends. Since the turn of the century, there has been a spate of special and limited bottlings.
    • Red Label: A non-age-stated blend. It has been the be… See more

    Marketing

    The Walkers created their primary marketing strategy in 1908 with advertisements featuring Browne's Striding Man, using the slogan, "Johnnie Walker: Born 1820, still going strong". Photographs replaced th… See more

    Table of Contents
     
  1. In 1820, a grocer named John Walker was frustrated by the variation in bottles of single malt he sold. His solution was to blend these whiskies together to produce a more consistent product – bottling and selling this blended whisky under his own name from his grocery store in Kilmarnock, Ayrshire, a small town in the lowlands of Scotland.
    whiskyandtailor.com/about-johnnie-walker/
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    • johnniewalker.com
      https://www.johnniewalker.com

      The Johnnie Walker Story | Johnnie Walker Official Site

  3. Whisky Guide - The Johnnie Walker Story

  4. Behind the Label: The Story of Johnnie Walker Whisky

    WEBJohnnie Walker’s Master Blenders, led by Jim Beveridge, possess extensive knowledge of all whisky types, a legacy started by founder John Walker. They meticulously blend different whiskies, sourced from a vast array of …

  5. Johnnie Walker - Scotch Whisky

    WEBJohnnie Walker is one of the most instantly recognisable whisky names in the world, and the brand is the global best-selling Scotch, retailing close to 20m cases per annum, and being declared the most valuable premium …

  6. The Story Behind the Origin of Johnnie Walker

    WEBThe Johnnie Walker brand came into existence when John Walker, an ordinary Scottish grocer, started his business in Ayrshire. He used multiple malts to make his whiskey consistently flavored. He created a new …

  7. Johnnie Walker - History - The Whisky Exchange

  8. Johnnie Walker: A History of The World’s Best Selling …

    WEBMay 10, 2023 · Since Johnnie Walker’s creation in 1909, the brand has attained global recognition and driven innovation within the Scotch whisky industry. In 1934, their skill and quality was recognised with a Royal …

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    • Background

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  9. Whiskey History: John Walker – The Whiskey Reviewer

  10. The History of Scotch Whisky | Johnnie Walker

  11. A History of the Johnnie Walker Brand - Whiskey Red

    WEBEsteemed Scotch brand Johnnie Walker has been around for centuries. Whiskey lovers and novices alike are familiar with this brand, thanks to its iconic logo of the Striding Man and the slanted labels across the bottles.