Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location (s) of a business. Local marketing is also known as neighborhood marketing or local store marketing.

What Is Local Business Marketing? Local business marketing involves strategies and tactics to attract and engage customers in specific geographic areas. This marketing approach primarily targets potential customers who are physically close to a business location.

Local marketing is when a business uses a set of strategies to reach target customers within a certain radius of the business’s location. Also known as neighborhood marketing, it relies on both online and in-person tools in order to get the brand’s name and message across to an audience in a specific geographic area.

What is Local Marketing? Local marketing is a strategy focused on targeting customers within a certain geographic radius from a business’ physical location – whether it is a locally owned business or part of a chain. You may also hear it referred to as “local store marketing” or “neighborhood marketing.”