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- Horsky outlined four primary cues associated with premium packaging: A distinctive or iconic pack shape/structure to cue brand personality and distinguish premium lines. (like Toblerone’s triangle pack and Absolut Vodka’s uniquely shaped bottle) Connecting on a sensorial level and appealing to multiple senses, such as touch, sound or smell.www.fooddive.com/news/premium-food-packaging-design/431517/
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