Customer relationship management (CRM) is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline processes, and improve profitability.

CRM stands for customer relationship management. As its name suggests, CRM software is a system for managing customer relationships. For many businesses, their most valuable and important asset is their customers. In the past, companies kept their contact information scattered across business cards, email records, and spreadsheets.

Customer relationship management (CRM) is the software that businesses use to keep track of interactions with prospects and existing customers. It’s a tool that unites sales, marketing, and customer service and ideally provides a complete view of customer identity, history, preferences, and activity.

CRM software is a centralized system that allows businesses to effectively manage their customer interactions, data, and relationships. It provides a holistic view of customer information, including contact details, purchase history, communication logs, and more.

A CRM software platform is an application that helps businesses manage interactions with customers and potential customers. These solutions create, centralize and update records for every lead, prospect and customer, storing their contact information, communication and purchasing history, support requests and marketing preferences.