2001–2003: Development
Shortly after the release of the GameCube, Nintendo began conceptualizing their next console. The company's game designer Shigeru Miyamoto said … See more

Retail copies of games are supplied on proprietary, DVD-type Wii optical discs, which are packaged in keep cases with instructions. In Europe, the boxes have a triangle at the bottom corner of the paper sleeve-insert side. The triangle is color-coded to identify the … See more

Impact on Nintendo
The Wii has been recognized as Nintendo's "blue ocean" strategy to differentiate itself from its competitors … See more

Console
In building the Wii, Nintendo did not aim to outpace the performance of their competitors. Unlike the company's previous consoles, they built the Wii from commercial off-the-shelf hardware rather than seek out … See more

The console has many internal features made available from its hardware and firmware components. The hardware allows for extendability (via expansion ports), while the firmware (and some software) could receive periodic updates via the See more

Critical reviews
The system was well received after its exhibition at E3 2006, winning the Game Critics Awards for … See more

• History of Nintendo See more